Track engagement trends for audience segments

You can track engagement trends for any saved audience segment — or your entire subscriber base — over a date range you choose. Day-by-day charts show whether engagement is improving or declining, with segment performance plotted against your whole-audience baseline for context.

Availability

Some of what’s described here may need to be enabled for your account — contact support if you don’t see it.

How to view segment engagement trends

1. Open your analytics — see Letterhead Reporting.
2. Select a saved audience segment from the segment picker, or choose your whole audience.
3. Choose a date range for the trend analysis.
4. View the engagement metrics plotted over time:
   • Open rate — the percentage of emails opened
   • Clickthrough rate — the percentage of emails with at least one click
   • Click-to-open rate — the percentage of opens that led to a click
   • Bounce rate — the percentage of emails that bounced

Because each reader’s sign-up source is captured automatically, you can build segments by where readers came from and compare how each acquisition source engages.

Filter and export

• Filter by newsletter — view trends across all your newsletters at once, or narrow to subscribers of a single newsletter.
• Download as CSV — export any trend view to dig deeper in your own tools.

This helps you spot whether a segment’s engagement is climbing or slipping, so you can adjust your content strategy accordingly.

Related

• Working in Reports
• Track engagement over time for any audience segment (Dashboards)