View suppression status and reasons on a contact profile

Each contact profile includes a Suppressions section showing every newsletter the contact is suppressed from and the reason for each suppression, so you can answer deliverability questions without leaving the profile.

What you’ll see

• Newsletter name — which publication the contact can’t receive.
• Reason — why they were suppressed, with the specific bounce details shown when a bounce caused the suppression.
• Suppressed date — when the contact was removed from that newsletter, shown with the subscription information.
• Undeliverable warning — if a hard bounce has made the address undeliverable everywhere, the profile shows a warning, and permanently undeliverable addresses appear as a single “suppressed everywhere” entry rather than one entry per newsletter.

When a reader chose to leave everything

If a reader used Unsubscribe from everything on your email preferences page, the profile shows a notice that this contact chose to leave everything your company sends, with the date. This is different from an undeliverable address: nothing is wrong with the mailbox, the reader simply asked to stop. A new signup by the reader through one of your signup forms clears the notice. See What Happens When Someone Unsubscribes From Your Newsletter?.

How suppressions work across newsletters

When an email address hard-bounces, the contact is suppressed from every newsletter they were subscribed to — the profile reflects the current state across all your publications, not just one newsletter at a time. The list is also reconciled daily against the email provider’s suppression records, so it stays in sync with reality.

Related

• Audience Profile Activity Log — bounces also appear in the contact’s activity timeline with mail-server reasons.
• Working in Audience — everything else you can do on the Audience page.