Letterhead Reporting

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Letterhead’s reporting gives you a clear view of audience growth and engagement, with charts and cards for key metrics like total audience, active subscribers, new signups, and unsubscribes. For everything you can do on the Reports page, see Working in Reports.

Tip: At the org level, data is aggregated across all channels, giving you a full picture of your audience.

Audience growth metrics

Total Audience = Subscribed + Unsubscribed + Pending confirmation + Not subscribed + Cleaned.
Active Subscribers — the total count of unique active subscribers in your audience.
New Subscribers — unique new subscribers added during the past 30 days.
Unsubscribes — unique unsubscribes for the past 30 days.

Subscriber growth charts

Admin-level roles can view and compare data across channels at the org level.
Charts show how your audience grows over time — switch between the past 180, 90, 30, or 7 days.
Compare up to 5 channels at a time.
Hover over a point on the graph to see the exact active-subscriber count for that channel on that date.
Export your audience metrics with your selected dates and filters applied.

Clicks reports

Understand which links your readers engage with most:

Total and unique clicks per URL
Filter by date
Exportable for specific editions and recipients

How each newsletter performed:

Delivery, open, and click metrics
Engagement at the edition level
Promotion-specific insights

Audience growth reports

Track how your subscriber base changes over time:

Monitor new subscribers and unsubscribes
Identify bounce issues — hard vs. soft bounces are broken out separately
Evaluate audience health and trends

For column-by-column detail on all three report types, see Reports Overview: Metrics, Columns, and Use Cases.

FAQs

What’s the difference between “Accepted” and “Delivered”? Accepted means the recipient’s email server confirmed receipt — it didn’t bounce. Delivered assumes the email made it to the inbox, a higher-level estimate. Letterhead calculates engagement (opens, clicks) based on Accepted, the more reliable technical metric.

How do I interpret “Cleaned (Bounces)”? Cleaned means an address bounced repeatedly (usually hard bounces) and is now automatically suppressed. It’s a permanent status — these addresses won’t receive future emails, and you don’t need to remove them manually; Letterhead handles it to protect your sender reputation.

Still can’t find what you need? Contact support.