What Do Letterhead Statuses Mean?

Every newsletter moves through a set of statuses from creation to delivery. Here’s what each one means.

Draft — the newsletter is still being created or edited. You can keep adding content, refining the design, and making changes.

Review — the newsletter has been sent to one or more team members to review and approve before it goes out.

Scheduling — you’ve started setting a send date and time but haven’t finished. Until scheduling is complete, the newsletter remains unscheduled and won’t be delivered; you can continue editing the draft.

Scheduled — the newsletter is queued to send at the date and time you selected, and will begin sending automatically.

Processing — Letterhead has handed your newsletter off to your email service provider and is creating the campaign on their side. No emails have gone out yet.

Sending — delivery has started. On a channel sending through Letterhead’s own email connection, the newsletter list shows a live progress meter that climbs on its own through 25%, 50%, and 75% as delivery is confirmed — no need to refresh the page. (A channel sending through a connected ESP like Iterable or Braze shows a plain Sending badge instead, since that ESP doesn’t report delivery progress back to us.)

Published — the newsletter has been successfully delivered to the majority of your audience and is available for subscribers to view (and on your archive page, unless hidden). Right after this, the row may briefly show Waiting for initial metrics in place of the Published badge — that’s expected, not a sign the send failed; see Why is my newsletter stuck in “Sending” or “Processing”? for how long that should take.

A/B testing a subject line replaces the plain A/B Testing badge with its own countdown and phases — see A/B Testing on Email Subject Lines.

Status not moving the way you expect? See Why is my newsletter stuck in “Sending” or “Processing”? For the full journey from draft to published, see Working in Emails.