Why is my image not visible in my newsletter?

If an image or logo isn’t showing in your newsletter, check the file format first. The most common cause of a missing image is using an SVG file.

Why SVG doesn’t work reliably in email

SVG (Scalable Vector Graphics) scales without losing quality, but not all email clients support it — and some block SVGs for security reasons. Using SVG in email leads to inconsistent display for your recipients, so we recommend avoiding it.

Recommended formats

Use widely supported formats — JPEG, PNG, or GIF — so every recipient can see your images. From best to worst for email:

1. JPEG (JPG) — the most widely used format for email; compression reduces file size while preserving quality. Best all-around choice.
2. PNG — lossless and supports transparency; great for simple graphics or text. Files can be larger than JPEG.
3. GIF — supports transparency and animation; ideal for short animations and simple graphics.
4. BMP — not recommended: large, uncompressed files.
5. TIFF — not recommended: professional print format with very large files.

Overall, JPEG offers the best balance of quality and size for email.

Once your image is in a supported format, see How to change or add an image in a newsletter? to swap it in and style it.