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What Happens When Someone Unsubscribes From Your Newsletter?

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Letterhead keeps the unsubscribe process simple while adhering to relevant compliance laws.

How the unsubscribe process works

Section titled “How the unsubscribe process works”

When someone clicks unsubscribe at the bottom of one of your newsletters, their request is processed within 24–48 hours — standard industry practice that complies with email marketing laws. During that window they might still receive an email from you, but the request is being handled and completes shortly.

Once processed, the contact’s status becomes Unsubscribed. They stay in your audience — audience members can’t be deleted, which prevents accidental re-subscription and keeps you CAN-SPAM compliant.

Common issues when unsubscribing

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  • Wrong email address — the reader must unsubscribe with the same address they subscribed with.
  • Processing time — the request can take up to 48 hours. If emails continue after that, double-check the address or contact our support team.
  • Error message — if a reader hits an error, reach out to support.
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Still can’t find what you need? Contact support.