Personalize image links with feed data

When your newsletter uses a connected data feed, you can personalize not just images themselves but also where those images link. Every recipient can see a different image — and be sent to a different URL — based on their feed data.

This extends image personalization with Iterable data feeds — the same expression mechanism, now controlling both the visual and the destination.

Availability

This capability may need to be enabled for your account — contact support if you don’t see it.

Set a personalized image link

1. Add an image to your newsletter that draws on a connected data feed.
2. Select the image to open its settings.
3. In the link field, enter a feed expression instead of a static URL.
4. At send time, the expression is evaluated per recipient to generate their personalized link.

Example use cases

• Product recommendations — each reader sees a different product image and is linked to items matching their preferences.
• Regional content — each reader sees location-specific imagery linking to their local page.
• Account-specific dashboards — a personalized graphic linking to each recipient’s own account or profile page.

For personalizing the image itself, see Personalize images with Iterable data feeds. Note this uses audience data feeds — different from the RSS content feeds that fill your Curations library.