Build a re-engagement series
Edit in CMSA re-engagement series automatically messages subscribers who have gone quiet. Use it to win them back with special offers, new content, or a final ask before cleaning your list.
Create the automation
Section titled “Create the automation”- Go to Automations and create a new series with a descriptive name (e.g., “Win back inactive readers”).
- Choose the Subscriber inactivity trigger. It targets readers who’ve become Ghosts — subscribers who opened none of your last 10 emails.
Design the series steps
Section titled “Design the series steps”Add message steps for each email in the series, selecting or creating a template for each. A typical series is 2–3 messages over 1–2 weeks, with delays between steps. Effective re-engagement messages:
- Acknowledge the lapsed engagement (“We miss you!”)
- Offer value — a discount, new content, curated highlights
- Include one clear call to action
You can go further than a straight sequence: branch by engagement to treat readers differently depending on whether they open the win-back emails, or add a tag step to mark subscribers who complete the series.
Preview and activate
Section titled “Preview and activate”Review your steps and timing, send yourself a test email, then activate. Subscribers who match the criteria begin receiving messages automatically.
Monitor and adjust
Section titled “Monitor and adjust”Once running, the workflow canvas shows live enrollment numbers, subscriber counts at each step, and per-email performance — see Monitor a running automation and Manage an automation series.
Automation emails include a journey-specific unsubscribe link, so a reader can leave the win-back series without unsubscribing from your newsletter entirely.
Next steps
Section titled “Next steps”Still can’t find what you need? Contact support.