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Send transactional email

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Letterhead’s transactional email feature lets you send triggered or one-off transactional messages — receipts, confirmations, notifications — separate from your regular newsletter sends. Transactional email is an early access feature: it has to be enabled for your company, so ask your administrator or contact Letterhead support if you don’t see it.

Newsletters go to your whole audience or a segment on a schedule you choose. Transactional emails typically go to a single recipient, triggered by something they did — a purchase, a signup, a password reset. Because they’re expected by the recipient, they’re sent independently of your newsletter campaigns.

Tags let you group related transactional sends (for example, receipt or welcome) so you can analyze performance by type later. Every tagged send rolls up into per-tag metrics.

Once transactional email is enabled, a Transactionals page appears under Newsletters, showing engagement metrics for your transactional emails rolled up by tag — sends, open rate, click rate, bounce rate, spam rate, and last sent time. You can view performance metrics for your transactional emails there, or ask the AI assistant for send counts and engagement rates grouped by tag over any date window.

Still can’t find what you need? Contact support.