Tag readers who opened or clicked a newsletter

You can apply or create contact tags for readers who opened or clicked a specific newsletter, directly from that newsletter’s metrics page — building engagement-based groups without switching views. The tag is added to those contacts in your audience right away.

Availability

This capability may need to be enabled for your account — contact support if you don’t see it.

How to tag engaged readers

1. Open the metrics page for any sent newsletter.
2. Use the tagging option in the engagement metrics to target readers who opened, clicked, or both.
3. Select an existing tag or create a new one, then apply it.

Use cases

• Follow-up campaigns — tag everyone who clicked a product announcement, then send them a discount code.
• Engagement scoring — build tags for highly engaged readers across multiple newsletters.
• Comparisons — group readers by which newsletter or variant they engaged with.
• Event promotion — tag readers who opened your event invite for reminder campaigns.

Next steps

Use the tags to build segments, drive automations, or personalize future newsletters. You can also bulk tag audience members from the Audience page, or lean on the automatic Smart Engagement-Based Segments. For the full Audience toolkit, see Working in Audience.