Automation email preferences

Every automation series has its own sending settings, separate from your regular newsletter settings. Open a series from Automations to control how that series behaves — a gentle re-engagement series and a time-sensitive alert series can each be configured differently.

What you can control

The exact options vary by series type:

• Every email step in a series has its own Subject and Preview Text. For each, you can Enter custom text, Auto-generate from content (the subject comes from the first heading of the email each time it sends, the preview text from the first paragraph), or Generate with AI at send time. Each email step also selects its own Template.
• Recurring Email series set their own Frequency (daily, weekly, every 2 or 3 weeks, or your publication days), Publication Time, and Audience — and you receive a preview of the email one hour before it goes out.
• Workflow automations control timing with Delay steps (minutes, hours, or days) between actions.

Journey-specific unsubscribes

Emails sent from an automation series include a journey-specific unsubscribe link. A reader who clicks it leaves only that running journey — their subscription to your newsletter stays intact. This keeps a heavy-touch series from costing you subscribers entirely.

Changes and existing subscribers

Setting changes take effect for messages the series sends going forward; they don’t retroactively alter what already went out.

Next steps

• Automation triggers overview
• Manage an automation series
• Working in Automations

Tip

The Letterhead assistant (early access — rolling out to select accounts) can report which of your automations are running, paused, or have errors. See how the assistant works.