What Are Letterhead's Default Promotion Types?

Letterhead ships four default promotion types. Each has a set of required fields that promoters complete when designing and scheduling promotions. Two fields are required in every type: a promoter display name (so promotions are always clearly labeled as such) and a link address.

Text

Text-only: the promoter’s name, a heading, a short text section, and a call to action with a hyperlink.

• Promoter display name — up to 50 characters
• Heading — up to 50 characters
• Call to action — link text (up to 50 characters) plus the link address
• Short text message — up to 140 characters

Image with text

Everything in the Text type, plus a square image.

• Promoter display name — up to 50 characters
• Heading — up to 50 characters
• Call to action — link text (up to 50 characters) plus the link address
• Image — 300×300 pixels, 150kb max; jpeg, png, or gif; alt text required (up to 50 characters)
• Short text message — up to 140 characters

Banner

A wide clickable image with the promoter’s name — the image itself links to the destination.

• Promoter display name — up to 50 characters
• Link — the image sends the reader to this address
• Image — 728×90 pixels, 150kb max; jpeg, png, or gif; alt text required (up to 50 characters)

Native

The richest type: image, heading, longer text with multiple links, and a call to action.

• Promoter display name — up to 50 characters
• Image — 600×400 pixels, 150kb max; jpeg, png, or gif; alt text required (up to 50 characters)
• Heading — up to 50 characters
• Call to action — link text (up to 50 characters) plus the link address
• Expanded text message — up to 650 characters (~100 words), and it may contain multiple links of the promoter’s choice

Customizing promotion types

You can configure which default types you use, rename them, and set their inventory and placement per edition. Other attributes — like text character limits — are edited on the promotion template you build from these defaults. There’s also a dedicated HTML promotion type for pasted ad tags and custom creatives.

For everything the Promotions area can do, see Working in Promotions.