Track engagement over time for any audience segment

You can see how any saved segment of your audience — or your entire subscriber base — engages over time. Chart open rate, click rate, click-to-open rate, and bounce rate day by day, and compare them against your whole-audience baseline to quickly spot whether a segment performs above or below average.

How to view segment engagement over time

1. Open your analytics — see Letterhead Reporting.
2. Select a saved audience segment from the segment picker, or choose your whole audience.
3. Select a date range for the chart.
4. Review the engagement metrics plotted day by day:
   • Open rate — the percentage of emails opened
   • Clickthrough rate — the percentage of emails with at least one click
   • Click-to-open rate — the percentage of opens that led to a click
   • Bounce rate — the percentage of emails that bounced
5. Compare the segment’s performance against the whole-audience baseline shown on the same chart.

Tracking engagement by sign-up source

Letterhead automatically captures where each reader signed up. Create a segment filtered by sign-up source to answer questions like “How do readers from this partner engage compared to my overall audience?” No additional setup is required — build the segment and view its engagement chart.

Filter and export

• Filter by newsletter — view trends across all your newsletters at once, or narrow to subscribers of a single newsletter.
• Download as CSV — export the full time series to dig deeper in your own tools.

This helps you spot whether a segment’s engagement is climbing or slipping, so you can adjust your content strategy accordingly.

Related

• How do tags and segments work?
• Understanding the Dashboard: Overview, Emails, Audience & Content
• Working in Reports