Manage all your signup pages and subscribe forms

Letterhead gathers every signup page, subscribe form, and your readers’ email-preferences page into one list, each with a live preview, an embed snippet or editor, and inline controls — so you can manage them all from a single place.

What’s in the list

• Your main signup page
• Group signup pages
• Individual newsletter signup pages
• Subscribe forms for embedding on your own site
• Your email-preferences page — where readers manage which of your newsletters they want to keep
• Your poll results page — where readers land after answering a poll in one of your newsletters. You can set how large your logo appears on it.

Each entry shows a live preview and provides a copy-paste embed snippet (for signup pages and forms) or an inline editor (for your preferences page).

Types of pages

Main signup page Your primary subscribe page. It lists all the newsletters you publish and lets a reader choose which ones to sign up for in one go. This is the link to share when you want to give someone access to your full catalog.

Group signup pages If you’ve organized your newsletters into groups, each group gets its own signup page. It shows only the newsletters in that group — useful for directing readers with a specific interest area to a focused subscribe experience rather than your full list.

Individual newsletter signup pages Every newsletter has its own dedicated signup page. Readers who land here subscribe to that one newsletter only. Use these links in cross-promotions, press mentions, or anywhere you want to drive signups for a specific title.

Subscribe forms An embed snippet you paste into your own website. Functionally the same as a signup page, but it renders inside your site rather than on a Letterhead-hosted URL. Each form has its own snippet — you can embed your main form, a group form, or a per-newsletter form depending on where it’s going.

Email-preferences page The page your readers see when they manage their subscriptions — choosing which of your newsletters to keep or drop. Click it in the list to open the inline editor, where you can set a headline and explanation, choose heading and body fonts, pick colors for the page and its button, and add a closing note.

Editing a signup page or form

Click any signup page or form to open the inline editor. From there you can:

• Add a section wherever you want it in the layout, or delete one you don’t need
• Choose which newsletters each section subscribes people to
• Select a typeface from the font catalogue
• Set background and text colors for each section
• Offer text messages (early access) on a newsletter’s signup page or embedded form — see Let readers sign up for your text messages

Changes apply to that specific signup page or form.

Editing your email-preferences page

Click your email-preferences page in the list to open its editor. You can:

• Set a headline and explanation line that appears at the top
• Choose a heading and body font from the catalogue
• Pick colors for the page background, text, and button
• Add a closing note at the bottom

Preview your changes against a sample newsletter list before they go live.

Let readers sign up for your text messages

If you send text messages through Letterhead, a newsletter’s own signup page and its embedded subscribe form can also invite readers to get your texts. A reader who wants them adds a mobile number and ticks a box. A reader who doesn’t just signs up for your newsletter as usual.

Text-message signup is an early access feature, rolling out to select accounts. Until it reaches yours, the Text Messages section doesn’t appear in the editor, and your Twilio connection has no SMS program details step.

What your account needs first

The Text Messages section only appears in the editor when all of these are in place:

• A Twilio connection, set up under Settings > Notification providers. Texting through Bird numbers doesn’t offer it.
• Your SMS program details on that connection: sender name, message frequency, Terms and Conditions link, Privacy Policy link and support contact. Your sender name, frequency and links appear in the terms next to the signup box, and your sender name and support contact are in the reply readers get if they text HELP.
• Replies that reach Letterhead. Turn on Enable inbound messaging on the connection, even if you already pointed your number’s replies at Letterhead by hand, and check that your sending number shows Receiving replies. With several numbers on the connection, the confirmation text goes from the first one. Readers confirm by texting back, so without this their confirmation would never arrive.
• A newsletter sent to your company audience through Letterhead. Newsletters on the original audience builder, or sent through another email provider, don’t offer it.

Turn it on

1. Click the newsletter’s signup page, or its embedded subscribe form, in the list.
2. In the editor, find Text Messages and tick Offer text messages. The preview shows the form the way your readers will see it.
3. Save your changes.

You turn it on separately for each newsletter page and each embedded form. Your main signup page and group signup pages don’t offer text messages.

What your readers see and do

• Below the other fields, an optional mobile number field (US numbers only) and an unticked box with your text-message terms. The terms are written from your SMS program details and link to your Terms and Conditions and Privacy Policy.
• The number only counts if the box is ticked. A number typed without ticking the box is ignored, and the reader still joins your newsletter.
• Right after signing up, the reader gets a text asking them to reply YES to confirm. Nothing from this newsletter is texted to them until they do. Once they reply YES, they start getting that newsletter’s texts.
• They can reply STOP at any time to stop getting your texts, or HELP to see your support contact.

Letterhead keeps a record of each reader’s agreement: the exact wording they were shown, the Terms and Privacy links it pointed to, and when and where they signed up.

If a reader didn’t get the confirmation text

To see what happened to it, open the reader’s profile (see How to View or Edit an Audience Member). In the Text messaging card, under Newsletter text consent, a newsletter still marked Awaiting opt-in shows a line about its confirmation text: being sent, sent to the carrier, delivered, or not delivered.

When a text wasn’t delivered, the line says why if the carrier gave a reason: for example, it was filtered as spam, the number is a landline, or your sending number isn’t registered with US carriers yet. That last one is fixed by finishing your number’s US carrier registration in Twilio. The line stays for 30 days after the text was sent.

If the reader submits the form again within 24 hours, no second text goes out, and the line describes the first one.

If there’s no such line and the reader signed up in the last 30 days, no confirmation text went out, usually for one of these reasons. The newsletter signup still goes through; only the text-message part is skipped:

• The number isn’t a US number (a Canadian or Puerto Rican one, for example), or the box wasn’t ticked.
• The number already belongs to another reader in your audience, or this reader already gets your texts at a different number.
• The reader is already getting that newsletter’s texts. Their profile shows Opted in for it.
• The reader has replied STOP to your texts before. Their profile shows they’ve opted out of all text messages; if they text YES themselves, that lifts it and confirms this newsletter.
• The signup looked automated.
• You changed your sender name, message frequency or links after the reader opened the form, so the terms they saw are no longer current.

If Letterhead hosts your newsletters on a shared address

Some publishers read their newsletters at an address of their own; others are hosted on an address Letterhead shares between publishers. Either way, all of your signup surfaces — your main signup page, your group pages, each newsletter’s own page, and your embedded subscribe form — render and can be edited exactly the same way.

Two things are worth knowing if you’re on a shared address:

• Everything is scoped to your own workspace. The page you open in the editor, and the page a reader lands on, are always yours. Publishers who share an address with you never see or affect your pages, and you never see theirs.
• Your main signup page has your workspace’s own web address, rather than sitting at the bare shared address. Your group pages and newsletter pages keep the addresses they already had. The links shown beside each entry in the list are always the right ones to share, so you can copy from there rather than assembling an address by hand.

Good to know

• Answers readers provide in extra fields on your signup form can save directly to their contact record, ready for filtering and segmentation — see that article for availability.
• Each reader’s sign-up source is captured automatically, so you can segment and analyze by where readers came from.
• Depending on your organization’s double opt-in Audience Policy, new signups may land in Pending Confirmation until they verify.

After customizing, use the embed snippet on your website or share the direct link to your signup pages. For everything else on the Audience page, see Working in Audience.