Send newsletters through Braze

Overview

You can now use Braze as your newsletter sending provider. Once connected, you can publish newsletters through your Braze workspace and take advantage of Braze’s personalization and delivery features.

Connect Braze as your sending provider

1. Go to your sending settings
2. Select Braze as your sending provider
3. Connect your Braze workspace

Once connected, Braze will appear alongside your other sending providers.

Use Braze features in your newsletters

When a newsletter is set to send through Braze, the composer adapts to work with Braze’s capabilities:

Personalization: Insert reader details using the custom fields from your Braze workspace. Any field you’ve defined in Braze can be used to personalize your newsletter content.

Conditional content: Show or hide content blocks based on what Braze knows about each reader. You can create different experiences for different segments using Braze’s data.

Segment targeting: Choose which Braze segment a newsletter goes to. The segments you’ve set up in your Braze workspace appear when you select your audience, so you can send an issue to a specific segment instead of your entire audience.

Content Blocks: Add a Content Block from your Braze workspace, such as a legal disclaimer, footer, or sponsor slot. Pick it by name from a list and preview it in the newsletter while you write. Braze inserts the block when it sends, so any changes you make in Braze are reflected in what your readers receive.

Next steps

Once your workspace is connected, you can start creating newsletters that use Braze’s personalization syntax and delivery features just like you would with any other sending provider in Letterhead.