Setting up and placing promotions

Promotions let you run ads in your newsletters, whether you sell the space or use it for your own house ads. For everything the Promotions area can do, see Finding your way around Promotions.

You create promotions in your company’s view, in Promotions, and you’ll need to be a company admin. (A few long-standing accounts still use an older, template-based promotions setup; if yours does, your admin will know.)

Choose your ad types and spots first

Before you create a promotion, decide which ad types you’ll offer (text, image with text, banner, or HTML for pasted ad tags or custom code) and where each should appear in your newsletters. Each spot is a lettered zone, A through J.

Create a promotion

From your company’s view, open Promotions and click Create promotion. For the full walkthrough, including the fields to fill in, activating a promotion and choosing who sees it, see Running promotions across your portfolio.

Place it in your newsletters

A promotion only shows where a newsletter has room for it. Either:

• Add a Promotion block to your template or campaign and choose the matching zone. Your scheduled promotion fills the block automatically on each send date. Putting the block in your template means every campaign made from it has the slot. See Adding promotions to your templates and campaigns.
• Turn on auto-inject on the promotion and pick a position, so it drops into every send with no block at all. See Placing promotions automatically.

Show promotions side by side

When several promotions share a zone, a Promotion block stacks them. To show them two per row instead, open the block’s settings and turn on 2-column promotion. You can also choose whether they Stack on Mobile and set the gap between them.

It’s still one block with one zone: turning on two columns doesn’t create two separate slots. Whatever promotions are scheduled into that zone for the send date fill the block and simply sit two per row.

Quick recap

1. Decide on ad types and zones.
2. From your company’s view, create a promotion in Promotions.
3. Put a Promotion block in that zone in your template or campaign, or use auto-inject, so the promotion lands on its own.

Prefer to have it done for you?

Penpal can list, reschedule, pause, or edit your promotions for you in conversation. See how.