Finding your way around Promotions

Promotions is where you run ads in your newsletters: house ads, sponsorships, and placements you sell. You create a promotion once, choose its channels, dates and zone, and Letterhead puts it into each send.

A promotion needs somewhere to land. It shows only in a campaign that has a Promotion block set to the same zone, which you’ll usually add once to your template. The other way in is auto-inject, which places a promotion in a fixed position in every send without a block. See Adding promotions to your templates and campaigns.

You’ll find Promotions in your company’s view, and you’ll need to be a company admin to create them.

Promotions

The list of every promotion, with search and filters. Create a new one with Create promotion, or open one to see its details and metrics, edit it, or export its metrics.

Use the filter menu to narrow the list by channel, promoter, status, promotion type (banner, text only, text and image, or HTML), or zone (the lettered slots A through J). Filters stay in the page address, so a filtered view survives a refresh and can be shared as a link.

Letterhead ships four promotion types. HTML promotions take your own code, including Google Ad Manager 360 newsletter tags, and Letterhead cleans it for email while keeping your links, images and the ad’s own click tracking. See Using HTML promotions. To reuse a promotion’s HTML in another tool, open its Actions menu and choose Get Embed Code.

Schedule

A calendar of your scheduled promotions for a channel, laid out by date and zone. Click a promotion to open it, or start a new one from an open date.

Analytics

Impressions, clicks and click-through rate across your company, with your top performers by click-through rate, your most-clicked promotions, and the newsletter-and-promotion pairings that drew the most engagement. Learn more about measuring promotions.

Lifecycle

Clone promotions, set them inactive, auto-expire by date, or end a running promotion early from the Actions menu. Auto-expiry and ending early may need to be turned on for your account, so contact support if you don’t see them. See Cloning, expiring and ending promotions. Promotion clicks also appear in your company analytics and on individual contact profiles.

Ask Penpal

You can manage the promotions you already have by asking in plain language, either from Penpal in the app or from a connected AI tool such as Claude Desktop. Either way, it works with your real promotions and can:

• List your promotions, with each one’s status, channels and scheduled dates, and whether it recurs.
• Look one up: its headline, body copy, link, placement, schedule and channels.
• Edit its headline, body text, link or internal title.
• Reschedule it to specific dates.
• Pause or reactivate it.
• Stop a recurring promotion from recurring.
• Delete it.

Try “What promotions do I have running right now?”, “Reschedule the membership ad to run on August 3 and August 10”, or “Stop the house ad from recurring.”

A few things to know:

• It doesn’t create promotions. Set new ones up on the Promotions page; Penpal works with ones that exist.
• It changes things only when you ask. It won’t edit, reschedule, pause or delete a promotion on its own.
• In the app, Penpal knows the page you’re on, so you can say “this promotion”. From a connected AI tool, name or describe the promotion instead.

Who sees what

Promotions is for company admins and the people who manage your ads, so contributors usually won’t see it. If an option isn’t there, check with your admin.

Newsletter content and layout live in Campaigns, audience targeting in Audience, and company analytics in Analytics.