At Letterhead, maintaining compliance with industry regulations such as CAN-SPAM is a priority. You may wonder why the option to delete audience members has been removed from our platform. Here’s why:
We retain audience members' emails in our system to prevent them from being re-added to future email lists accidentally. This is a crucial part of CAN-SPAM compliance because deleting audience members could lead to them being mistakenly re-subscribed and then receiving newsletters again violating regulations.
What Are Your Options?
- Unsubscribing Properly: It's important that audience members use the unsubscribe link provided in each newsletter to ensure they are fully removed from your active mailing list and will no longer receive any future communications.
- Compliance-Related Removals: If there are legal or compliance reasons for needing to remove an audience member completely, please contact support at support@tryletterhead.com. Our team will work with you to ensure compliance while safeguarding against accidental re-subscriptions.
We’re here to support you every step of the way, ensuring your newsletters are fully compliant with industry best practices.
For more detailed information, we recommend reviewing CAN-SPAM guidelines on maintaining unsubscribe compliance.