When double opt-in is enabled, new subscribers receive an email asking them to confirm their subscription. Only after they confirm, they will start receiving your newsletters. This can be enabled or disabled at both org and channel levels.
Double opt-in is a feature that ensures that the audience members who subscribe to your newsletters are the sort who will engage because engagement is a really important component of your organization's email reputation.
By enabling double opt-in, you ensure that only genuine human subscribers who truly want your newsletter confirm their subscription, mitigating the risk of bots and mistaken sign-ups and damaging your sending reputation.
Enabling or disabling double opt-in at the organization level
To enable or disable double opt-in at the organization level, follow these steps:
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Navigate to your organization Settings.
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Click on the Newsletters tab.
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Under Audience Policies, you will see a toggle for Double Opt-In.
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By default, it is turned on, but you can choose to turn it off.
Enabling or disabling double opt-in at the channel level
Note: only organization administrators can change the opt-in behavior of a channel.
To enable or disable double opt-in at the channel level, follow these steps:
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Navigate to your channel Settings.
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Click on the Sending emails.
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Under Audience Policies, you will see a toggle for Double Opt-In.
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By default, it inherits the value of the organization level, but you can choose to override it.