Gain comprehensive insights into audience growth and engagement through reports including subscriber metrics, click analysis, and newsletter engagement trends across all channels.
Table of Contents
- Audience Growth
- Subscriber Growth
- Click Reports
- Newsletter Engagement Reports
- Audience Growth Reports
Dashboards
Dashboards provide comprehensive insights into your organization's audience growth and engagement. Here, you'll find detailed cards and charts that showcase key metrics such as total audience size, active subscribers, new subscribers added, and unsubscribes.
đź’ˇ Tip
At the Org level, each card offers aggregated data from all channels, ensuring you have a holistic view of your audience metrics. Explore the charts to track subscriber growth over time and utilize exportable audience metrics for detailed analysis and reporting.
Audience Growth
Total Audience
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Total audience = Subscribed + Unsubscribed + Pending confirmation + Not subscribed + Cleaned
Active Subscribers
- Shows the total count of unique active subscribers in your audience.
New Subscribers
- Indicates the count of unique new subscribers added during the past 30 days.
Unsubscribes
- Reflects the count of unique unsubscribes for the past 30 days.
Subscriber Growth
- Admin-level roles have access to view and compare data across channels at the org level.
- Charts provide insights into how your audience is growing over time. View your subscriber data easily switching from the past 180 days, 90 days, 30 days or the past 7 days.
- You can compare up to 5 channels at a time.
- Hovering over a point on the graph will present the specific number of active subscribers for that channel on that date.
- Export your audience metrics with your selected data and filters applied.
Click Reports
Use Click Reports to understand which links your readers are engaging with the most.
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Shows total and unique clicks per URL
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Filter by date
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Exportable for specific editions and recipients
Newsletter Engagement Reports
This report dives into how each newsletter performed, including opens, clicks, and unsubscribes.
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Tracks delivery, open, and click metrics
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Measures engagement at the edition level
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Includes promotion-specific insights
See full Newsletter Engagement Reports guide
Audience Growth Reports
Audience Growth Reports help you track how your subscriber base changes over time.
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Monitor new subscribers and unsubscribes
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Identify bounce issues
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Evaluate audience health and trends
See full Audience Growth Reports guide
Note: What’s the difference between “Accepted” and “Delivered”?
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Accepted means the recipient’s email server confirmed receipt of the email — it didn’t bounce.
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Delivered assumes the email made it to the inbox, but it's a higher-level estimate.
Letterhead calculates engagement (opens, clicks) based on Accepted, as it’s the more reliable technical metric.
How do I interpret “Cleaned (Bounces)”?
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Cleaned means an address bounced repeatedly (usually hard bounces) and is now automatically suppressed.
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It's a permanent status — these addresses won’t receive future emails.
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You don’t need to remove them manually; Letterhead handles it to protect your sender reputation.
Need Help?
If you have questions or need assistance, please contact our support team at support@tryletterhead.com or log a support ticket through the Help Center!