Gain comprehensive insights into audience growth and engagement through reports including subscriber metrics, click analysis, and newsletter engagement trends across all channels.
Table of Contents
Dashboards
Dashboards provide comprehensive insights into your organization's audience growth and engagement. Here, you'll find detailed cards and charts that showcase key metrics such as total audience size, active subscribers, new subscribers added, and unsubscribes.
At the Org level, each card offers aggregated data from all channels, ensuring you have a holistic view of your audience metrics. Explore the charts to track subscriber growth over time and utilize exportable audience metrics for detailed analysis and reporting.
Audience Growth
Total Audience
- Displays the total count of unique audience members.
Active Subscribers
- Shows the total count of unique active subscribers in your audience.
New Subscribers
- Indicates the count of unique new subscribers added during the past 30 days.
Unsubscribes
- Reflects the count of unique unsubscribes for the past 30 days.
Subscriber Growth
- Admin-level roles have access to view and compare data across channels at the org level.
- Charts provide insights into how your audience is growing over time. View your subscriber data easily switching from the past 180 days, 90 days, 30 days or the past 7 days.
- You can compare up to 5 channels at a time.
- Hovering over a point on the graph will present the specific number of active subscribers for that channel on that date.
- Export your audience metrics with your selected data and filters applied.
Click Reports
Understanding Click Reports in Letterhead
In Letterhead, understanding click metrics is essential for evaluating the engagement of your newsletters. The Click Reports provide detailed insights into how recipients interact with the links in your newsletters.
Creating the Click Reports
To access the Click Reports:
- Go to the Reports section in Letterhead.
- Select the Clicks report from the available report types.
- Using the calendar you can specify the dates for published newsletters within the last six months, excluding today's date.
- Users can pick up to 5 email addresses.
- Create your Clicks report.
- All reports are generated from
reports@admin.letterhead.emailto ensure consistency and reliability. Be sure to add the email to your safelist to ensure your report arrives in your inbox.
Click Report Columns
The Click Report includes the following columns:
- Total Clicks: The total number of link clicks across all emails sent. Multiple clicks on the same email are counted.
- Unique Clicks: The number of unique emails that had a link clicked. Multiple clicks on the same email are not counted.
- Total Opens: The total number of times your newsletter was opened.
- Unique Opens: The number of unique recipients who opened your newsletter.
- Sends: The total number of newsletters sent.
Key Features
Detailed Link Performance: The Click Reports break down link performance, showing both total and unique clicks for each URL in your newsletters.
Date Filters: You can filter your reports by specific dates to analyze the performance over a particular period.
Tips for Using Click Reports
- Analyze Link Performance: Use the Click Reports to identify which links are most engaging to your audience. This can help you understand what type of content resonates most with your readers.
- Optimize Content: By knowing which links are frequently clicked, you can tailor your future content to better meet your audience’s interests.
- Track Engagement Over Time: Regularly review your Click Reports to monitor engagement trends and adjust your strategies accordingly.
Newsletter Engagement Reports
Understanding Newsletter Engagement Reports in Letterhead
In Letterhead, understanding engagement metrics is crucial for evaluating the effectiveness of your email campaigns. The Newsletter Engagement Reports provide comprehensive insights into how recipients interact with your newsletters. This guide will help you navigate and make the most of these reports.
Creating the Newsletter Engagement Reports
To access the Newsletter Engagement Reports:
- Go to the Reports section in Letterhead.
- Select the Newsletter Engagement report from the available report types.
- Using the calendar you can specify the dates for published newsletters within the last six months, excluding today's date.
- Users can pick up to 5 email addresses.
- Create your Newsletter Engagement report.
- All reports are generated from
reports@admin.letterhead.emailto ensure consistency and reliability. Be sure to add the email to your safelist to ensure your report arrives in your inbox.
Newsletter Engagement Report Columns
- Sent: The total number of newsletters sent to your audience.
- Total Opens: The total number of times the newsletter was opened, indicating overall interest.
- Unique Opens: The number of unique recipients who opened the newsletter, providing insight into individual engagement.
- Total Clicks: The total number of link clicks within the newsletter, reflecting overall interactivity.
- Unique Clicks: The number of unique recipients who clicked on links, showing the reach of your content.
- Delivered: The total number of newsletters successfully delivered to recipients' inboxes.
- Accepted: The number of emails accepted by recipients' email servers, calculated as (sent - soft bounces).
- Cleaned (Bounces): The total number of bounced emails, which are emails that could not be delivered.
- Newsletter Click-to-Open Rate: The ratio of unique clicks to unique opens, showing how effectively your content drives engagement.
- Unsubscribes: The number of recipients who unsubscribed from the newsletter, indicating disengagement.
- Promotion Clicks: The total number of clicks on promotional links, highlighting the effectiveness of your promotional content.
- Promotion Click-to-Open Rate: The ratio of promotional clicks to unique opens, showing the engagement level of your promotional content.
Key Features
Channel-Specific Reports: The Newsletter Engagement Reports can be scoped to specific channels, allowing you to analyze the performance of newsletters for individual channels.
Detailed Metrics: The reports include a wide range of metrics to help you understand how your audience is engaging with your newsletters. From total opens to click-to-open rates, these metrics provide valuable insights.
Tips for Using Newsletter Engagement Reports
- Analyze Engagement: Use the detailed metrics to understand how your audience interacts with your newsletters. This can help you identify what content resonates most.
- Optimize Content: By knowing which newsletters and links perform best, you can tailor future content to better meet your audience’s interests.
- Track Trends: Regularly review your engagement reports to monitor trends and adjust your strategies accordingly.