Recipient Validation is a built-in feature that helps ensure your subscriber list stays clean by verifying the validity of new email addresses.
What It Does
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Validates New Subscribers Automatically
Email addresses added via CSV import, embed form, or your archive page are automatically checked before being added to your audience. -
Runs Daily in the Background
Validation occurs every 24 hours and targets only unvalidated emails. -
Improves List Health & Deliverability
Helps prevent sending to mistyped or fake addresses, protecting your sender reputation and reducing bounce rates.
Note: Invalid emails are marked with a "cleaned" status.
What It Doesn’t Do
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Custom Signup Pages Are Not Supported
Validation does not apply to email addresses submitted through custom-built signup forms. -
No Re-Validation of Existing Subscribers
Existing validated subscribers are not re-validated. Only new or unvalidated entries are checked.
Where to turn it on?
Organization-Level
When enabled at the organization level, Recipient Validation applies to all channels under your account. This is a good option if you want list protection across the board without managing settings individually per channel.
Channel-Level
You also have the flexibility to turn on Recipient Validation for a specific channel only. This is helpful if you want to test the feature on one channel first or only validate emails tied to certain newsletters.
Note: Recipient Validation is a paid premium feature. To enable it, please reach out to your Account Manager for more details.
Why Use It?
Enabling Recipient Validation helps:
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Improve your email deliverability
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Protect your sender reputation
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Avoid sending to invalid or fake addresses
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Reduce bounce-related suppression and email delivery issues
Where It Applies
Source | Validated? |
---|---|
CSV Import | ✅ Yes |
Archive Page Signups | ✅ Yes |
Embed Form | ✅ Yes |
Custom Signup Pages | ❌ Not supported |
Need Help?
If you have questions or need assistance, please contact our support team at support@tryletterhead.com or log a support ticket through the Help Center!