What is List Optimization?
List Optimization helps maintain a high-quality subscriber list by identifying inactive subscribers who haven’t opened your newsletter in over 90 days. With List Optimization, we will automatically send a re-engagement email to these subscribers and update their status based on their response.
How Does It Work?
When List Optimization is enabled:
-
After 90 days of inactivity, a re-engagement email is automatically sent to the subscriber.
-
Their status changes to "Pending re-engagement confirmation".
- Once in the "Pending re-engagement confirmation" status, they'll receive an email asking to confirm their subscription. If they confirm, then they are moved back to the subscribed status.
-
If they do not confirm within 72 hours, their status is updated to "Disengaged."
-
This process runs daily to ensure continuous list optimization.
Why Should You Use List Optimization?
-
Improves Email Deliverability: Removing disengaged subscribers helps boost open rates and reduces the chance of emails being marked as spam.
-
Enhances Engagement: Keeps your subscriber list active and engaged.
-
Protects Your Sender Reputation: Ensures you’re sending emails to people who want them, improving your email credibility.
How to Enable List Optimization
You can enable List Optimization at two levels:
-
Organization Level: Applies to all channels within the organization. When enabled, channel-level settings will be disabled.
-
Channel Level: Applies only to a specific channel if organization-level optimization is not enabled.
To enable it:
-
Go to Settings.
- At the Organization level, it's in Settings under Newsletters.
- At the Channel level, it's in Settings under Sending emails.
-
Navigate to List Optimization.
-
Toggle the option ON at either the Organization or Channel level.
-
The system will begin processing inactive subscribers daily.
Need Help?
If you have questions or need assistance, please contact our support team!