| Letterhead |
the name of our platform, learn more |
| Authoring |
Letterhead's tool for creating and scheduling newsletters |
| Ad manager |
Letterhead's tool for managing newsletter promotion (ad) sales |
| Promotions |
paid sponsored media content (ads) |
| Creator |
a user who creates Newsletters serviced by Letterhead |
| Promoter |
a customer who purchases space in a newsletter to share a promotion |
| Promotion credit |
one promotion credit equals one available date in the newsletter to place the promotion type purchased |
| Promotion package |
a collection of Promotion type(s) that is sold to a promoter |
| Promotion type |
a unique structure for a promotion; each promotion type carries properties, for example, a banner promotion type includes a 728x90px image and a link |
| Brand |
the company or organization in whose newsletters we are selling promotions. Each creator may manage many brands. Each brand may have many newsletters (example: WhereBy.Us) |
| Newsletter |
the content distribution channel or product in which creators are selling a promotion; a newsletter belongs to a single Brand (example: The New Tropic) |
| Custom promotion type |
a promotion type that is unique to a specific brand |
| Default promotion type |
the common promotion types that are serviced by Letterhead |
| Store |
the landing page where a promoter can learn more about a brand, and view and select promotion packages for purchase |
| Stripe |
the tool Letterhead uses to manage online payments |
| Total clicks |
the total number of times a promotion was clicked |
| Total reads |
the total number of times a promotion was viewed |
