How to manage the Audience Engagement page per channel?

Maintaining strong audience engagement is key for your newsletter, and managing it on a per-channel basis can help maximize your success. Follow these steps to optimize your audience interaction:

1. Please log in to your Letterhead account. 

letterhead account

2. Once you are logged in, click the drop-down arrow located on the left-hand side of the website, and select the channel you will be working with. 

Engagement Profile 1

3. After clicking the channel, you will see the Audience tab

Engagement Profile 2

Engagement Profile 3

4. To manage subscribers individually, you can click the row or the three dots on the right-hand side of the page and then select EDIT

Engagement profile 4

5. You will be routed to a page where you can see the engagement summary of the subscriber with the following details: Emails sent, Open rate, clickthrough rate, click-to-open rate, and score. 

Engagement Profile 5

At the top part of the page, you can also EDIT the First and Last name of the subscriber and then hit SAVE

Engagement Profile 6

You will be able to manage the following information:

  • TAGS - add or remove tags
  • PROFILE - you can edit the information once you click the EDIT PROFILE INFORMATION link then click SAVE button.
  • ACTIVITY - you can filter the activities of the subscriber by clicking on the EVENT drop-down arrow. 

Engagement Profile 7

Engagement profile 9

If you run into any issues as you open this page, please be sure to send us an email at or log a support ticket through the Help Center.