Can I use merge tags in subject line?

Learn how to personalize your subject lines using merge tags to boost engagement and tailor messages for each subscriber.

Absolutely, incorporating merge tags in the subject line allows for customization and increased engagement.

 

Here's the sample,

Hey {{ firstName }}, Don't Miss Out on This Week's Updates!

This is how the subject line will appear in the app:

When the email is received, the subject line will include the recipient's name.

Please review this complete list of merge tags to see what is available.


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