Can I use merge tags in subject line?

Absolutely, incorporating merge tags in the subject line allows for customization and increased engagement.

 

Here's the sample,

Hey , Don't Miss Out on This Week's Updates!

This is how the subject line will appear in the app:

 

When the email is received, the subject line will include the recipient's name.

📃 Please review this complete list of merge tags to see what is available.