| WhereBy.Us |
the company behind Letterhead and the creator of The New Tropic, Pulptown, The Evergrey, Bridgeliner, and The Incline |
| Letterhead |
the WhereBy.Us platform for creating growing and monetizing newsletters |
| Letterhead Authoring |
Letterhead's tool for creating and scheduling newsletters |
| Letterhead Promotions |
Letterhead's tool for managing newsletter promotion (ad) sales |
| Promotions |
paid sponsored media content (ads) |
| Creator |
a user who creates Newsletters serviced by Letterhead |
| Promoter |
a customer who purchases space in a newsletter to share a promotion |
| Promotion credit |
the value of each promotion type purchased as part of a promotion package equals one promotion credit; credits never expire |
| Promotion package |
a collection of Promotion type(s) that is sold to a promoter |
| Promotion type |
a unique structure for a promotion; each promotion type carries properties |
| Brand |
the company or organization in whose newsletters we are selling promotions. Each creator may manage many brands. Each brand may have many newsletters (example: WhereBy.Us) |
| Newsletter |
the content distribution channel or product in which creators are selling a promotion; a newsletter belongs to a single Brand (example: The New Tropic) |
| Custom promotion type |
a promotion type that is unique to a specific brand; custom promotion types are not included in Letterhead sales services at this time |
| Deal |
a sales opportunity with a specific promoter |
| Default promotion type |
the common promotion types that are serviced by WhereBy.Us sales service |
| Developer |
a user who interacts with Letterhead through code |
| Store |
the landing page where a promoter can learn more about a brand, and view and select promotion packages for purchase |
| Stripe |
the tool Letterhead uses to manage online payments |
| Total clicks |
the total number of times a promotion was clicked |
| Total reads |
the total number of times a promotion was viewed |
