Letterhead Glossary

This glossary includes unfamiliar terms and definitions that appear in this help center:

WhereBy.Us  the company behind Letterhead and the creator of The New TropicPulptown, The EvergreyBridgeliner, and The Incline
Letterhead the WhereBy.Us platform for creating growing and monetizing newsletters
Letterhead Authoring Letterhead's tool for creating and scheduling newsletters 
Letterhead Promotions  Letterhead's tool for managing newsletter promotion (ad) sales
 Promotions paid sponsored media content (ads)
 Creator a user who creates Newsletters serviced by Letterhead
Promoter a customer who purchases space in a newsletter to share a promotion 
Promotion credit the value of each promotion type purchased as part of a promotion package equals one promotion credit; credits never expire
Promotion package a collection of Promotion type(s) that is sold to a promoter
Promotion type a unique structure for a promotion; each promotion type carries properties
Brand the company or organization in whose newsletters we are selling promotions. Each creator may manage many brands. Each brand may have many newsletters (example: WhereBy.Us)
Newsletter the content distribution channel or product in which creators are selling a promotion; a newsletter belongs to a single Brand (example: The New Tropic)
Custom promotion type  a promotion type that is unique to a specific brand; custom promotion types are not included in Letterhead sales services at this time
Deal a sales opportunity with a specific promoter
 Default promotion type the common promotion types that are serviced by WhereBy.Us sales service
 Developer  a user who interacts with Letterhead through code
Store the landing page where a promoter can learn more about a brand, and view and select promotion packages for purchase
Stripe the tool Letterhead uses to manage online payments
Total clicks the total number of times a promotion was clicked
Total reads  the total number of times a promotion was viewed