This article will help you to have a better understanding of the Programmatic ad option.
A programmatic ad allows for Letterhead clients to automate ad placement. It's a simple way to generate revenue, and it best serves as a backup to direct sold ads.
You will be able to schedule your newsletter without worrying about selling, scheduling, and approving ads/promotions.
Although this option is visible on all Letterhead accounts, you do need to coordinate with support and/or your Account Manager prior to adding the Promotion block and selecting this promotion type.
A programmatic ad will not be visible in a published newsletter, if it has not been enabled by our team.
Once you have coordinated with our team and a programmatic ad partner has been selected, you can add the promotion placeholder in the newsletter/template, and select 'Programmatic' as the Promotion type.
Who can access the Programmatic Placeholder?
Answer: Any channel can access it for as long as they have set it up with their Letterhead Account Manager.
How can I coordinate with support or my Account Manager?
Answer: You may request it by submitting a ticket, emailing, or chatting with the Letterhead support team or emailing your Account Manager directly.
How many Programmatic placeholders can I place?
Answer: As of now, the user can use a maximum of 4 programmatic placeholders.
The payout from these ads will vary on list size, audience profile or niche, and send frequency.
It can generally range from $0.08-$1.00 per click.
You may also check the article How to use the Programmatic Placeholder?