How to set your newsletter's availability for ad placement

Learn how to manage your newsletter's availability if you use Letterhead to sell promotions.

How to set your publication schedule

Add your publication schedule to let advertisers know when they can schedule ads in your newsletter.

To set your publication schedule:

  1. click on Settings in the Letterhead menu
  2. use the links on the top right menu to navigate to Selling promotions
  3. under Publication schedule, select all days that you publish ads in your newsletter
  4. click the Save your settings button at the bottom of the page

This schedule is applied to all promotion types available on your promotions store

If you publish different types of ads on different days of the week, for example, on Monday you publish banner ads only, on Tuesday you publish Text ads only, you must set a custom publication schedule for your promotion types, to do that:

  1. click on Promotion types in the Letterhead menu
  2. click on the row of the promotion type that has a custom schedule to open the promotion type editor
  3. scroll down to find the Custom schedule toggle 
  4. switch the toggle to On and select what days of the week you publish this promotion type
  5. click the Update button at the bottom of the page

The promotion type schedule overrides your regular publication schedule

How to set your available inventory

To set your promotion types inventory per newsletter edition: 

  1. click on Promotion types in the Letterhead menu
  2. click on the row of the promotion type that you want to edit
  3. In the third field: How many [promotion type name] promotions do you sell per edition? enter a whole number

  4. click the Update button at the bottom of the page

How to set your scheduling buffer

To prevent promoters from scheduling promotions within a certain number of hours before your publication or send time:

  1. click on Settings in the Letterhead menu
  2. use the links on the top right menu to navigate to Selling promotions
  3. scroll down to find Scheduling buffer, enter your buffer in hours — the default buffer is 72 hours
  4. click the Save your settings button at the bottom of the page

How to block dates from being booked

To block dates that you would typically publish ads, or send your newsletter but plan to skip it, for example, a widely observed holiday like New Year’s Day:

  1. click on Settings in the Letterhead menu
  2. use the links on the top right menu to navigate to Selling promotions
  3. under what days of the year do you skip, select all days that you don't publish ads or send your newsletter
  4. click the Save your settings button at the bottom of the page

Be sure to update this each year