How to set prices for your packages

Package prices are displayed next to the Buy button for each package on your store, like this:

There are two ways to set prices for your packages — use one:

  1. Set a CPM (short for 'charge per thousand' subscribers) for your promotion types.
    1. We recommend this method most often because CPMs are calculated based on your newsletter metrics and unique audience details. 
  2. Set a flat fee for your promotion packages.
    1. We recommend this method if you're getting started, have a small audience, and for when you're creating a hidden package specifically for one promoter for a special price

Use our price calculator to help you determine how much you should charge for a promotion in your newsletter

To enter a CPM for a promotion type:

  1. Click the Promotion types link in the Letterhead menu.
  2. On the right side of the promotion type that you want to access, click on the Screen Shot 2021-09-13 at 12.21.01 PMthen click Edit, or click anywhere on the promotion type's row to open the editor.
  3. Enter your CPM, how much you charge per 1,000 subscribers, under Cost per thousand (CPM) subscribers
  4. Scroll down to the Update button to save your changes
  5. When you add this promotion type to a package, make sure to set its Use flat fee toggle to Off

To enter a flat fee for a promotion package:

  1. Click the Packages link in the Letterhead menu.
  2. On the right side of the package, click on the Screen Shot 2021-09-13 at 12.21.01 PMthen click Edit, or click anywhere on the package's row to open the editor.
  3. Under Pricing options, set the Use flat fee toggle to On
  4. Enter your flat fee price under Package price
  5. Scroll down to the Update button to save your changes

How package prices work:

If your promotion type CPM is set to 0 and your package flat fee is also set to 0, your package will be $0.00 in your store.

If you  think the prices on your store are incorrect:

  • Verify the number of promotion types in the package. For example, if you want to sell three "Image with text" promotions in a package then the quantity for this promotion type should be set to three.
  • Verify if a discount may have been set for your package, the add a discount toggle can be found in the promotion package editor
  • if you want your prices to be calculated dynamically based on your CPM, check if the Use flat fee toggle is set to Off in the promotion package editor