How to create a segment to resend a newsletter to unopened recipients

Learn how to resend a newsletter to subscribers who did not open a previous newsletter

How to create a segment to resend to unopened newsletter subscribers.

1. Go to Letterhead

2. Click on Subscribers

Click on Subscribers

3. Click on Segments

Click on Segments

4. Write in a segment name. It's helpful to be descriptive so you can easily identify your segments later.

Write in a segment name. It's helpful to be descriptive so you can easily identify your segments later.

5. Select Newsletter under the Criteria dropdown.

Select Newsletter under the Criteria dropdown.

6. Click on NOT OPEN

7. Select the newsletter you wish to segment for unopened subscribers

Select the newsletter you wish to segment for unopened subscribers

8. Click on Save

Click on Save

9. You should now see your segment in your dashboard with the total subscribers who have no opened that prior newsletter

You should now see your segment in your dashboard with the total subscribers who have no opened that prior newsletter

 

Learn now how to resend a newsletter to that specific segment.

1. Click on Authoring

Click on Authoring

2. Click on Published

Click on Publishe

3. Click on Open options for the newsletter you want to resend

Click on Open options for the newsletter you want to resend

4. Click on Clone

Click on Clone

5. You're now in edit mode of the copy. Click on Entire Audience to select your segment.

You're now in edit mode of the copy. Click on Entire Audience to select your segment.

6. Click on the segment you just created for unopened newsletters.

Click on the segment you just created for unopened newsletters.

7. Verify that your proper segment is selected.

Verify that your proper segment is selected.

8. Click on Preview and Save progress

Click on Preview and Save progress

9. Click on Preview and Preview and schedule

Click on Preview and Preview and schedule

10. Remove "Copy of" from your subject line

Remove "Copy of" from your subject line

11. Schedule your newsletter as you wish.

Schedule your newsletter as you wish.

12. Toggle the newsletter to Private (on) so that it does not appear in your archive page.

Toggle the newsletter to Private (on) so that it does not appear in your archive page.