Default promotion types

This is for the alpha version of Letterhead and will be updated as the technology is improved.

The Letterhead platform supports the following default promotion types. Custom promotion types are not supported through the Letterhead sales service at this time.

Creators configure the display of the promotions in their newsletter and may change the display name, description, and image for use in their promotion packages.

Each default promotion type in your inventory will be offered to networked promoters through the Letterhead sales service at a CPM negotiated with you during your onboarding process.

Creators may customize and configure the following default promotion type attributes for their newsletters:

  • which default promotion types will be used
  • the inventory of default promotion types in each edition
  • the placement of default promotion types in each edition

The required fields are completed by the promoters when they’re designing and scheduling their promotions.

Text

This promotion includes text-only fields — the promoter’s name, a heading, a 140-character text section, and a call to action text with a hyperlink.

Required fields

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Heading (Title or headline) Character limit: 50
Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address. 

Emoji (optional) Brands may require an Emoji to be selected during ad creation
Short text message (ad text)

Character limit: 140

 Image with text

This promotion includes the promoter’s name, a square image, a headline, a 140-character text section, and a call to action text with a hyperlink.

Required fields 

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Heading (Title or headline) Character limit: 50
Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address.

Emoji (optional) Brands may require an Emoji to be selected during ad creation
Image Dimensions: 300x300 pixels, 150kb max size

File types: types: jpeg, png, gif

If an image is included in the promotion type, we require its alt text (Describe your image) by default

  • Alt text character limit: 50
Short text message (ad text)

Character limit: 140

 

Banner

This promotion includes the promoter’s display name, and a 728 x 90 banner image that hyperlinks to the link address. 

Required fields  

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Link

A link address is required by default in all promotion types.

The image will send the reader to the link address.

Image

Dimensions: 728x90 pixels, 150kb max size

File types: types: jpeg, png, gif

If an image is included in the promotion type, we require its alt text (Describe your image) by default

  • Alt text character limit: 50

Expanded text

This promotion type includes text-only fields — the promoter’s name, a heading, a 650-character text section with multiple links, and a call to action text with a hyperlink.

Required fields 

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Heading (Title or headline) Character limit: 50
Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address.

Emoji (optional) Brands may require an Emoji to be selected during ad creation
Expanded text message (Expanded content)

Character limit: 650 (~100 words)

Text may contain multiple links of the promoter’s choice

Expanded text with image

This promotion type includes the promoter’s name, a 600 x 400 image, a heading, a 650-character text section with multiple links, and a call to action text with a hyperlink.

Required fields  

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Image

600x400 pixels, 150kb max size

File types: types: jpeg, png, gif

If an image is included in the promotion type, we require its alt text (Describe your image) by default

  • Alt text character limit: 50
Heading (Title or headline) Character limit: 50
Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address.

Emoji (optional) Brands may require an Emoji to be selected during ad creation
Expanded text message (Expanded content)

Character limit: 650 (~100 words)

Text may contain multiple links of the promoter’s choice

 

Expanded text with promoter's logo

This promotion type includes the promoter’s name and logo, a heading, a 650-character text section that can include multiple links, and a call to action text with a hyperlink.

Required fields   

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Heading (Title or headline) Character limit: 50
Promoter Logo 300x300 pixels, 150kb max size

File types: types: jpeg, png, gif

 
Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address.

Emoji (optional) Brands may require an Emoji to be selected during ad creation
Expanded text message (Expanded content)

Character limit: 650 (~100 words)

Text may contain multiple links of the promoter’s choice

 

Expanded text with image and promoter's logo

This promotion type includes the promoter’s name and logo, a 600 x 400 image, a heading, a 650-character text section that can include multiple links, and a call to action text with a hyperlink.

Required fields    

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Heading (Title or headline) Character limit: 50
Promoter Logo 300x300 pixels 150kb max size

File types: types: jpeg, png, gif

Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address.

Emoji (optional) Brands may require an Emoji to be selected during ad creation
Image

600x400 pixels, 150kb max size

File types: types: jpeg, png, gif

If an image is included in the promotion type, we require its alt text (Describe your image) by default

  • Alt text character limit: 50
Expanded text message (Expanded content)

Character limit: 650 (~100 words)

Text may contain multiple links of the promoter’s choice