Learn about the seven default promotion types available on Letterhead and what's included in each type
Letterhead supports the following default promotion types:
The required fields are completed by promoters when they’re designing and scheduling promotions.
Text
This promotion includes text-only fields — the promoter’s name, a heading, a 140-character text section, and a call to action text with a hyperlink.
| Required fields | |
|
Promoter display name (Name of company or organization) |
Character limit: 50 This field is required by default in all promotion types so promotions are always clearly labeled as such |
| Heading (Title or headline) | Character limit: 50 |
| Call to action (Link text & Link) |
A link address is required by default in all promotion types. Link text character limit: 50 The link text will send the reader to the link address. |
| Short text message (ad text) |
Character limit: 140 |
Image with text
This promotion includes the promoter’s name, a square image, a headline, a 140-character text section, and a call to action text with a hyperlink.
| Required fields | |
|
Promoter display name (Name of company or organization) |
Character limit: 50 This field is required by default in all promotion types so promotions are always clearly labeled as such |
| Heading (Title or headline) | Character limit: 50 |
| Call to action (Link text & Link) |
A link address is required by default in all promotion types. Link text character limit: 50 The link text will send the reader to the link address. |
| Image | Dimensions: 300x300 pixels, 150kb max size
File types: types: jpeg, png, gif If an image is included in the promotion type, we require its alt text (Describe your image) by default
|
| Short text message (ad text) |
Character limit: 140 |
Banner
This promotion includes the promoter’s display name, and a 728 x 90 banner image that hyperlinks to the link address.
| Required fields | |
|
Promoter display name (Name of company or organization) |
Character limit: 50 This field is required by default in all promotion types so promotions are always clearly labeled as such |
| Link |
A link address is required by default in all promotion types. The image will send the reader to the link address. |
| Image |
Dimensions: 728x90 pixels, 150kb max size File types: types: jpeg, png, gif If an image is included in the promotion type, we require its alt text (Describe your image) by default
|
Expanded text
This promotion type includes text-only fields — the promoter’s name, a heading, a 650-character text section with multiple links, and a call to action text with a hyperlink.
| Required fields | |
|
Promoter display name (Name of company or organization) |
Character limit: 50 This field is required by default in all promotion types so promotions are always clearly labeled as such |
| Heading (Title or headline) | Character limit: 50 |
| Call to action (Link text & Link) |
A link address is required by default in all promotion types. Link text character limit: 50 The link text will send the reader to the link address. |
| Expanded text message (Expanded content) |
Character limit: 650 (~100 words) Text may contain multiple links of the promoter’s choice |
Expanded text with image
This promotion type includes the promoter’s name, a 600 x 400 image, a heading, a 650-character text section with multiple links, and a call to action text with a hyperlink.
| Required fields | |
|
Promoter display name (Name of company or organization) |
Character limit: 50 This field is required by default in all promotion types so promotions are always clearly labeled as such |
|
Image |
600x400 pixels, 150kb max size File types: types: jpeg, png, gif If an image is included in the promotion type, we require its alt text (Describe your image) by default
|
| Heading (Title or headline) | Character limit: 50 |
| Call to action (Link text & Link) |
A link address is required by default in all promotion types. Link text character limit: 50 The link text will send the reader to the link address. |
| Expanded text message (Expanded content) |
Character limit: 650 (~100 words) Text may contain multiple links of the promoter’s choice |
Expanded text with promoter's logo
This promotion type includes the promoter’s name and logo, a heading, a 650-character text section that can include multiple links, and a call to action text with a hyperlink.
| Required fields | |
|
Promoter display name (Name of company or organization) |
Character limit: 50 This field is required by default in all promotion types so promotions are always clearly labeled as such |
| Heading (Title or headline) | Character limit: 50 |
| Promoter Logo | 300x300 pixels, 150kb max size
File types: types: jpeg, png, gif |
| Call to action (Link text & Link) |
A link address is required by default in all promotion types. Link text character limit: 50 The link text will send the reader to the link address. |
| Expanded text message (Expanded content) |
Character limit: 650 (~100 words) Text may contain multiple links of the promoter’s choice |
Expanded text with image and promoter's logo
This promotion type includes the promoter’s name and logo, a 600 x 400 image, a heading, a 650-character text section that can include multiple links, and a call to action text with a hyperlink.
| Required fields | |
|
Promoter display name (Name of company or organization) |
Character limit: 50 This field is required by default in all promotion types so promotions are always clearly labeled as such |
| Heading (Title or headline) | Character limit: 50 |
| Promoter Logo | 300x300 pixels 150kb max size
File types: types: jpeg, png, gif |
| Call to action (Link text & Link) |
A link address is required by default in all promotion types. Link text character limit: 50 The link text will send the reader to the link address. |
| Image |
600x400 pixels, 150kb max size File types: types: jpeg, png, gif If an image is included in the promotion type, we require its alt text (Describe your image) by default
|
| Expanded text message (Expanded content) |
Character limit: 650 (~100 words) Text may contain multiple links of the promoter’s choice |
Creators may customize and configure the following default promotion type attributes:
- which default promotion types will be used
- the promotion type name
- the inventory of default promotion types in each edition
- the placement of default promotion types in each edition
Additional customization options such as changing text character limit and image size, choosing what attributes to include in a promotion type, are not available to users on the Starter plan.