Default promotion types

Learn about the seven default promotion types available on Letterhead and what's included in each type

Letterhead supports the following default promotion types:

The required fields are completed by promoters when they’re designing and scheduling promotions.

Text

This promotion includes text-only fields — the promoter’s name, a heading, a 140-character text section, and a call to action text with a hyperlink.

Required fields

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Heading (Title or headline) Character limit: 50
Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address. 

Short text message (ad text)

Character limit: 140

 Image with text

This promotion includes the promoter’s name, a square image, a headline, a 140-character text section, and a call to action text with a hyperlink.

Required fields 

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Heading (Title or headline) Character limit: 50
Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address.

Image Dimensions: 300x300 pixels, 150kb max size

File types: types: jpeg, png, gif

If an image is included in the promotion type, we require its alt text (Describe your image) by default

  • Alt text character limit: 50
Short text message (ad text)

Character limit: 140

 

Banner

This promotion includes the promoter’s display name, and a 728 x 90 banner image that hyperlinks to the link address. 

Required fields  

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Link

A link address is required by default in all promotion types.

The image will send the reader to the link address.

Image

Dimensions: 728x90 pixels, 150kb max size

File types: types: jpeg, png, gif

If an image is included in the promotion type, we require its alt text (Describe your image) by default

  • Alt text character limit: 50

Expanded text

This promotion type includes text-only fields — the promoter’s name, a heading, a 650-character text section with multiple links, and a call to action text with a hyperlink.

Required fields 

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Heading (Title or headline) Character limit: 50
Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address.

Expanded text message (Expanded content)

Character limit: 650 (~100 words)

Text may contain multiple links of the promoter’s choice

Expanded text with image

This promotion type includes the promoter’s name, a 600 x 400 image, a heading, a 650-character text section with multiple links, and a call to action text with a hyperlink.

Required fields  

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Image

600x400 pixels, 150kb max size

File types: types: jpeg, png, gif

If an image is included in the promotion type, we require its alt text (Describe your image) by default

  • Alt text character limit: 50
Heading (Title or headline) Character limit: 50
Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address.

Expanded text message (Expanded content)

Character limit: 650 (~100 words)

Text may contain multiple links of the promoter’s choice

 

Expanded text with promoter's logo

This promotion type includes the promoter’s name and logo, a heading, a 650-character text section that can include multiple links, and a call to action text with a hyperlink.

Required fields   

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Heading (Title or headline) Character limit: 50
Promoter Logo 300x300 pixels, 150kb max size

File types: types: jpeg, png, gif

 
Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address.

Expanded text message (Expanded content)

Character limit: 650 (~100 words)

Text may contain multiple links of the promoter’s choice

 

Expanded text with image and promoter's logo

This promotion type includes the promoter’s name and logo, a 600 x 400 image, a heading, a 650-character text section that can include multiple links, and a call to action text with a hyperlink.

Required fields    

Promoter display name

(Name of company or organization)

 

Character limit: 50

This field is required by default in all promotion types so promotions are always clearly labeled as such

Heading (Title or headline) Character limit: 50
Promoter Logo 300x300 pixels 150kb max size

File types: types: jpeg, png, gif

Call to action (Link text & Link)

A link address is required by default in all promotion types.

Link text character limit: 50

The link text will send the reader to the link address.

Image

600x400 pixels, 150kb max size

File types: types: jpeg, png, gif

If an image is included in the promotion type, we require its alt text (Describe your image) by default

  • Alt text character limit: 50
Expanded text message (Expanded content)

Character limit: 650 (~100 words)

Text may contain multiple links of the promoter’s choice

Creators may customize and configure the following default promotion type attributes:

  • which default promotion types will be used
  • the promotion type name
  • the inventory of default promotion types in each edition
  • the placement of default promotion types in each edition

Additional customization options such as changing text character limit and image size, choosing what attributes to include in a promotion type, are not available to users on the Starter plan.